Gen-C Lifestyle
About Gen-C Lifestyle
Gen-C Lifestyle
Gen-C Lifestyle is the overseas brand platform of Towin New Idea International Media (Guangdong) Co., Ltd. It is not a separate company; it is an operating platform built around the China Brand Culture Festival IP and the "Contemporary Eastern Lifestyle" brand language.
Why "Gen-C"
Gen-C stands for Generation China — the way overseas markets now refer to this generation of Chinese consumer culture. Not "traditional China," but "contemporary China." Every Gen-C Lifestyle event and brand collaboration is designed to make an overseas audience feel: this is what China looks like today.
What we do
- China Brand Culture Festival IP delivery — bringing an annual flagship cultural event to major overseas cities (London, Lyon and beyond)
- China brand story packaging for overseas markets — positioning, story, and multilingual content, end-to-end
- Overseas cultural KOL / chamber / institution matching — connecting brands to partners who can actually speak for them abroad
Relationship with Towin and E-SENSE
Gen-C Lifestyle owns brand story and cultural IP. When a project moves into media, PR and KOL, it is delivered by E-SENSE (Yuxiang International Culture Communication). When it moves into overseas on-site execution, it is delivered by the Towin overseas event team. Same team, same founders — one entry point for the client, three specialist tracks internally.
Milestones
- December 2024 · London: inaugural China F&B Globalization Summit
- November–December 2026 · Lyon: second China Brand Culture Festival (in preparation)