Updates
Project field notes, press coverage, industry observations and progress from Chinese brands building recognition overseas.
At the 2024 International Summit on Chinese Restaurant Industry Globalization hosted by Gen-C Lifestyle, Wagamama and Hakkasan founder Alan Yau OBE shared his insights on capital operations in the internationalization of Chinese cuisine.
On December 4, 2024, Gen-C Lifestyle hosted the Summit on Internationalization of Chinese Catering Industry at the RICS Conference Hall in London, promoting the global reach of Chinese culinary culture and Chinese catering brands.
The Gen-C Lifestyle team visited Tech UK, the UK's technology and digital industry body, in London to discuss opportunities for Chinese tech companies going global and potential forum collaborations.
The China Brand Globalization Marketing Forum and Gen-C Lifestyle Festival Promotion Conference were held in Guangzhou, focusing on Chinese brand internationalization and UK market collaboration.
Gen-C Lifestyle uses a dual approach of products and culture to help Chinese brands transition from product export to overseas brand establishment.
Towin New Idea Media planned and executed the immersive limited tasting event 'Oriental Rui Banquet' for the Xiaohutuxian·Rui brand. With efficient execution in just 30 days, it created a high-end baijiu cultural IP 'One City, One Banquet', strengthening the brand's premium positioning and mind penetration.
