Gen-C Lifestyle
Team and Operating Network
One Brand, Three Specialist Teams
Gen-C Lifestyle looks like one brand to the client. Internally it is three specialist teams working together — Gen-C Lifestyle (brand IP), Towin Event (on-site execution), and E-SENSE (overseas communication). Same founders, same decision chain, one entry point for the client.
Gen-C Lifestyle (brand IP team)
Owns the annual planning of the China Brand Culture Festival IP — theme, programme, speaker roster, brand partners, and the tonality of every edition. Part of Towin New Idea International Media (Guangdong) Co., Ltd.
Towin Event (overseas execution team)
Towin has run events since 2012. The overseas event team's supplier and ground-team network spans 15 countries across Asia, Europe, the Americas and Oceania. Certifications include ISO14001, ISO9001, AAA credit rating and China High-and-New-Technology Enterprise status. Industry recognition includes the Golden Flag Award for PR Case (Gold), Guangzhou Best Conference Award and more. All Gen-C Lifestyle on-site delivery is handled by this team.
E-SENSE (overseas communication team)
E-SENSE is the sister company for overseas communication. Coverage spans 60+ countries and regions, with a pool of 100,000+ overseas KOL and media contacts and 100+ overseas events delivered. All Gen-C Lifestyle overseas media, KOL, social and campaign work runs through this team.
Overseas partner network
- Overseas Chinese chambers of commerce (UK, France, Germany, Italy, US, Southeast Asia and more)
- Overseas Chinese restaurant associations and Michelin restaurant ecosystems (Alan Yau OBE and network)
- University business schools and cultural research institutions (Plymouth Business School and others)
- Overseas Chinese mainstream media (CHINADAILY overseas edition, ifeng overseas, Nouvelles d'Europe and more)
- E-SENSE's proprietary YouTube / Facebook overseas audience pools