2024 Summit on Internationalization of Chinese Cuisine Industry Successfully Held in London

Project Background

In 2024, Gen-C Lifestyle advanced two core activities in London, UK, around Chinese brand globalization and cultural dissemination: the overseas tour of the Brand Culture Festival and the Summit on Internationalization of Chinese Cuisine Industry. The summit took the internationalization of the Chinese cuisine industry as its entry point, bringing together the catering supply chain, capital operations, brand communication, and ESG sustainable development on the same agenda.

Services Provided

As the organizer, Gen-C Lifestyle was responsible for overall event planning, guest invitations, venue operations, media communication, and on-site execution. Specific tasks included: selecting the RICS Conference Hall in London as the venue; inviting experts and entrepreneurs from the Chinese cuisine supply chain, capital operations, brand internationalization, and ESG fields to participate in roundtable discussions; organizing media for on-site coverage and follow-up dissemination; and coordinating on-site processes and material design.

Execution Highlights

• Choosing the RICS Conference Hall in London highlighted professionalism and an international perspective.
• The agenda covered four dimensions—supply chain, capital, brand, and ESG—providing a comprehensive structure.
• The on-site roundtable discussions were highly interactive, with guest insights sparking multiple collaboration intentions.
• The Gen-C Lifestyle team provided bilingual hosting and translation throughout, ensuring smooth cross-cultural communication.

On-Site Presentation

The summit venue blended traditional Chinese elements with modern business style, with a backdrop prominently featuring the theme "Summit on Internationalization of Chinese Cuisine Industry" and the Gen-C Lifestyle brand logo. The agenda included keynote speeches, roundtable discussions, and networking sessions. On-site photos captured moments of guest speeches and exchanges.

Project Summary

This summit demonstrated that Gen-C Lifestyle can handle not only cultural showcases but also industry topics, guest organization, event operations, and international communication. It transformed the concept of "products + culture" going global into real events, on-site materials, media content, and collaboration leads, providing a case foundation for future services in food, new consumption, catering supply chain, and Eastern lifestyle brand globalization.