Gen-C Lifestyle
China Brand Culture Festival IP
Make the China Brand Culture Festival Something the World Remembers
The hardest part of taking a Chinese brand abroad isn't the product — it's being understood. Gen-C Lifestyle uses the China Brand Culture Festival as a flagship IP, gathering contemporary Chinese brands, cuisine, design and cultural voices into a single high-quality overseas event where local audiences, media, and partners can see brand, culture, and future in one room.
Delivered: London 2024
On 4 December 2024, the inaugural China F&B Globalization Summit ran at RICS Conference Hall in London, co-hosted by Gen-C Lifestyle, Restaurant Chain Tech and the UK–China Business Development Centre. Over 100 industry leaders from the UK and Europe attended, with keynote sharing from Alan Yau OBE, Li Zhiliang and Dean Huang Rong. CHINADAILY, ifeng, People's Daily and Nouvelles d'Europe covered the event on-site.
Next: Lyon, end of 2026
The next China Brand Culture Festival lands in Lyon, France, November–December 2026. Alongside the F&B main track, the Lyon edition will add three new streams — design, lifestyle, and content — co-produced with local French cultural partners.
What we deliver
- Festival theme, programme and speaker line-up design
- Overseas venue selection, local-partner and government liaison
- Brand participation packages (co-branded moments, brand booths, themed dinners)
- Overseas media, KOL and industry-association outreach (with E-SENSE)
- On-site production and delivery (with Towin overseas event team)
If your brand wants to show up at the next China Brand Culture Festival, get in touch at least twelve months ahead so we can lock in the right theme track and partnership slot.